Column shift

Newsletters wouldn't have room for columns but newspapers are set out that way and magazines have columns of a kind. Journals, depending on subject matter, don't normally feature columns.

A columnist is one step up from a journalist as their name is highlighted and they make regular scheduled appearances voicing their opinion or detailing a popular but novel matter. They are the bread and butter of some magazines. Newsletters and journals, again, aren't really the forum for them.