Publisher be darned

Publishers of newspapers and magazines, besides having a vision for what they produce, can act on profit or a whim. Journal publishers are housed in academic surrounds. Newsletter publishers may still dwell in a basement unaware of the Internet age, pumping out roneod or photocopied versions but it's less likely. And publishing might mean publishing on the Web.

We now have these old skool media with their own online presence, trying, at least on some subtle level, to pull us away from our screens and get into flicking some pages.