Overlooking lifestyle
I was going to move straight to the classifieds without acknowledging that newspapers traditionally gave so much more bang for your buck. The Internet generation might think this is their way of clawing back readership but, in fact, they were the first to run specialist columns on the panoply of interests: gardening, cooking, dining out, travel, bridge, concerts and gigs, plays.
Indeed, while we've said that sport takes precedence over the arts, the weekend newspaper at least has long had a pullout literary and visual art section that contains book reviews, album reviews, live reviews, theatre reviews, film reviews; art reviews, television reviews..not to mention interviews with the artistes and articles about every endeavour that is either popular or potentially interesting to the weekend reader.
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