Blog ging

Amy Flanagan came to bytes of information in theshortestblogintheworld  a decade ago. Shazzie wonders aloud whether she has 'the longest blog' having started in 2000.

The Richest lists the ten top earning bloggers

1. Michael Arrington
2. Pete Cashmore
3. Mario Lavanderia, 'Perez Hilton'
4. Vitaly Friedman
5. Timothy Sykes
6. Jake Dobkin
7. Collis Ta'eed
8. Gina Trapani
9. Matt Marshall
10. Ewdison Then, 'Slash Gear'

Top 15 most popular blogs

1. Huffington Post
2. TMZ
3. Business Insider
4. Mashable
5. Gizmodo
6. LifeHacker
7. TheVerge
8. The Daily Beast
9. TechCrunch
10. Perez Hilton
11. Endgadget
12. Cheezburger
13. Jezebel
14. Deadspin
15. Kotaku

As we saw in the last post, even social media companies' blog
The format differs in some significant way that allows them to relax and be candid. Whether users know of these behind-the-scenes reveals is another matter.